Project Detail
Not every brand is built around a product. Some are built around a person — and a philosophy. Frktal, founded by Richard Kuppusamy, offers fractional leadership for organisations navigating the complexities of the built environment. With over 25 years of expertise spanning digital transformation, prop-tech, con-tech, and construction innovation, Richard needed a brand that could carry the weight of that experience while signalling where he was headed.
Leap began where the name did. The fractal — a pattern of infinite complexity born from simple, repeating forms — became the foundation of the visual mark. Intricate, geometric, and resolved, it mirrors Frktal’s approach: bringing structure and clarity to complex systems. A vibrant gradient palette and bold spaced wordmark complete a brand as confident as its positioning.
The project covered the full identity suite — stationery, digital brand assets, and a complete website — giving Frktal a cohesive presence from day one.
