Project Detail
A*STAR’s iSME — Innovation for Small and Medium Enterprises — is a quarterly publication designed to bridge the gap between Singapore’s national research agenda and its SME community. Leap’s involvement went well beyond design. Each issue was built from the ground up: interviewing business owners and industry experts, writing feature articles, and directing photography before a single layout was composed.
The result was a publication that earned its authority — editorially sharp, visually consistent, and accessible to its audience of business owners and entrepreneurs. Across four consecutive issues, the design language evolved to reflect each edition’s thematic focus, from healthcare innovation to digital transformation, while maintaining a cohesive identity rooted in A*STAR’s institutional voice.
A publication is only as strong as the story it tells. Here, the story was always about progress — and every page was designed to make that felt.
