Project Detail
TechDepot is a centralised digital platform under SME Portal, developed by A*STAR to help Singapore’s small and medium enterprises discover and adopt technology solutions. The brief called for more than a functional website — it needed an identity that felt credible, approachable, and distinctly purposeful.
Leap developed the TechDepot brand identity from the ground up, including the wordmark, colour system, and visual language. The dual-tone logo — navy anchoring “Tech”, gold animating “Depot” — communicated both authority and accessibility. That same visual rigour carried through the full website design and development, structured across nine technology solution categories with consistent iconography, clear navigation, and content architecture built for a diverse SME audience.
Alongside the digital platform, Leap designed and produced a suite of A*STAR product brochures — each translating complex technical systems into clear, benefit-driven communication for business owners unfamiliar with enterprise technology.
TechDepot became a platform where technology didn’t intimidate. It informed.
